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1.2 for Mobile

Building Executive Voice that Leads

Strategic storytelling transformed a first appearance into a trusted leadership voice.

events-3.jpg

In just two weeks, we empowered the new China CEO of a global Top 10 French auto parts giant to make a powerful, culturally attuned debut — sparking company-wide impact and securing a long-term partnership built on strategic storytelling.

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Building Executive Voice that leads

Strategic storytelling transformed a first appearance into a trusted leadership voice.

In just two weeks, we empowered the new China CEO of a global Top 10 French auto parts giant to make a powerful, culturally attuned debut — sparking company-wide impact and securing a long-term partnership built on strategic storytelling.

1.2.png

Building Executive Voice that Leads

Strategic storytelling transformed a first appearance into a trusted leadership voice.

events-3.jpg

In just two weeks, we empowered the new China CEO of a global Top 10 French auto parts giant to make a powerful, culturally attuned debut — sparking company-wide impact and securing a long-term partnership built on strategic storytelling.

OUR WORK

Client Profile

A French-listed, global Top 10 automotive parts supplier with a strong B2B footprint. The company operates over 60 plants in China and employs more than 20,000 people nationwide.

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In 2018, the newly appointed China CEO (a French national) sought to make his first impactful appearance at the company's annual convention. The communication needed to be powerful yet culturally resonant, combining leadership presence, recognition of past achievements, and a compelling vision for the future — all under a tight two-week preparation window.

Challenge

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  • Crafted a compelling speech that reflected the CEO’s personal leadership style and strategic thinking

  • Produced synchronized video content to enhance message retention and emotional engagement

  • Ensured cultural alignment and multilingual tone for diverse Chinese audiences

Our Approach

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Outcome

  • The debut speech received enthusiastic responses across all staff levels

  • The client was highly satisfied, engaging our team for annual strategic communications in subsequent years

  • A lasting and effective C-level communication style was established between the CEO and the China teams

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© 2025 by Central Hub China Consulting Co., Ltd

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