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From Alignment to Engagement

Enabled values-driven engagement across 60+ sites and 20,000 employees.

Transforming internal communication is not just about systems — it’s about people, purpose, and pride. We helped one of the world’s largest auto suppliers unite 20,000 employees across China, building a structured, values-driven communication ecosystem that inspired alignment, recognition, and long-term engagement.

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From Alignment to Engagement

Enabled values-driven engagement across 60+ sites and 20,000 employees.

culture.jpg

Transforming internal communication is not just about systems — it’s about people, purpose, and pride. We helped one of the world’s largest auto suppliers unite 20,000 employees across China, building a structured, values-driven communication ecosystem that inspired alignment, recognition, and long-term engagement.

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From Alignment to Engagement

Enabled values-driven engagement across 60+ sites and 20,000 employees.

culture.jpg

Transforming internal communication is not just about systems — it’s about people, purpose, and pride. We helped one of the world’s largest auto suppliers unite 20,000 employees across China, building a structured, values-driven communication ecosystem that inspired alignment, recognition, and long-term engagement.

OUR WORK

Client Profile

A French-listed, global Top 10 automotive parts supplier with a strong B2B footprint. The company operates over 60 plants in China and employs more than 20,000 people nationwide.

1

While the company had a strong global identity, its internal communication in China lacked structure and reach.

  • Limited local internal communication infrastructure

  • A fragmented workforce across dozens of sites

  • The need to translate global vision into localized, relatable messaging

  • Building a sense of unity and purpose across regions and roles

Challenge

2

Central Hub acted as the strategic counsellor and long-term partner, supporting the full transformation of internal communications in China. We delivered:

  • Strategic Planning: Yearly communication plans aligned with global vision but localized for cultural relevance

  • Integrated Channels: Built a cohesive internal communication ecosystem, connecting digital platforms, on-site networks, and events

  • Content & Narrative: Created consistent, human-centered storytelling to reflect both group values and local context

  • Signature Events: Designed and institutionalized yearly themed events, driving engagement and recognition

  • Capability Building: Helped shape a functioning internal communication network with clear roles, routines, and ownership

Our Approach

3

Outcome

  • Internal communication evolved from fragmented to fully structured, with wide channel adoption

  • Themed campaigns became a cultural anchor and key driver of engagement across China

  • Greater alignment between China operations and global corporate values

  • An empowered workforce with a stronger sense of belonging, pride, and clarity

4

© 2025 by Central Hub China Consulting Co., Ltd

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