From Presence to Influence
Bridged global leadership with local resonance.
For a world-renowned materials group, we led the creation of its China brand foundation — aligning global vision with local voices, strengthening reputation, and enabling long-term growth from within.
From Presence to Influence
Bridged global leadership with local resonance.
For a world-renowned materials group, we led the creation of its China brand foundation — aligning global vision with local voices, strengthening reputation, and enabling long-term growth from within.
From Presence to Influence
Bridged global leadership with local resonance.
For a world-renowned materials group, we led the creation of its China brand foundation — aligning global vision with local voices, strengthening reputation, and enabling long-term growth from within.
OUR WORK
Client Profile
A global leading French-listed B2B specialty materials manufacturer with solid reputation across Europe and the Americas.
1
Before 2013, the client had no structured corporate branding efforts in China. Despite strong global reputation, it lacked media exposure, local narrative, and internal resources to support communication in the Chinese market.
Challenge
2
-
Organized the first-ever China media roundtable for the Group CEO in 2013, marking a milestone in their corporate communication journey
-
Designed China-specific external communication strategies aligned with the global brand guidelines
-
Built and maintained strong relationships with both traditional and digital Chinese media
-
Supported the client in setting up an in-house communications team and enabled local professionals through continuous training and strategic alignment
Our Approach
3
Outcome
-
Client’s China external communications have been progressively established and consolidated
-
The brand achieved significant visibility and reputation growth in local media and key stakeholders
-
A capable in-house communications team was successfully built and integrated into the Group’s global communication function
4
© 2025 by Central Hub China Consulting Co., Ltd
