Leading the Dialogue
Rooted brand storytelling in science, trust, and connection with China’s wellness ecosystem.
To help a global plant-based innovator grow roots in China, we crafted a strategic narrative from source to shelf — designing an immersive seminar for key industry voices, building lasting media trust, and positioning the brand as a thought leader in wellness and sustainability.
Leading the Dialogue
Rooted brand storytelling in science, trust, and connection with China’s wellness ecosystem.
To help a global plant-based innovator grow roots in China, we crafted a strategic narrative from source to shelf — designing an immersive seminar for key industry voices, building lasting media trust, and positioning the brand as a thought leader in wellness and sustainability.
Leading the Dialogue
Rooted brand storytelling in science, trust, and connection with China’s wellness ecosystem.
To help a global plant-based innovator grow roots in China, we crafted a strategic narrative from source to shelf — designing an immersive seminar for key industry voices, building lasting media trust, and positioning the brand as a thought leader in wellness and sustainability.
OUR WORK
Client Profile
The client is a world-leading producer of high-purity plant-based sweeteners, serving the global food and beverage industry with sustainable, natural solutions.
1
The client aimed to enhance its visibility and position itself as an industry leader in China. To address limited local awareness and high technical barriers, it was crucial to communicate the full value chain — from plant origin to end products — and build trust with key opinion leaders and influential media.
Challenge
2
-
Designed and executed a one-day educational seminar gathering 100+ industry KOLs and VIP guests
-
Structured the narrative around the full journey from plant to product, highlighting core advantages
-
Brought in international experts to share cutting-edge insights and market trends
-
Curated exclusive media participation and provided tailored interview opportunities
-
Developed press materials and managed both digital and traditional media campaigns to amplify impact
Our Approach
3
Outcome
-
Established a credible and professional brand image within China’s food and wellness sectors
-
Built sustainable relationships with stakeholders and top-tier media
-
Achieved strong media visibility and generated industry-wide recognition
-
Positioned the client as a thought leader in the China market, enabling future business development
4
© 2025 by Central Hub China Consulting Co., Ltd
